MoffettNathanson survey: 62% of Apple TV+ subscribers were on free offers in Q4 2020, only 30% said they plan to renew at the regular $4.99/month price — Apple has said it wants to bulk up revenue from services — including Apple TV Plus, which is just over one year old.
IN Q4 2020, 62% OF APPLE TELEVISION+ SUBSCRIBERS WERE ON TOTALLY FREE OFFERS, JUST 30% OF THEM INTENDED TO RENEW THEIR MEMBERSHIP AT THE REGULAR $4.99/ MONTH RATE (TOD SPANGLER/VARIOUS VARIETY)
